Marketing Leader & Senior Creative

Marketing strategy, digital campaigns, brand identity and content.

In only the past 3 years, I’ve led over 290 projects — from brand strategy and campaign builds to content and creative.

17+ years in marketing and creative, leading strategies that actually move the needle. From brand to performance, I build systems that drive results– grounded in insight, shaped by storytelling, and sharpened by execution.

My professional journey
01
Senior Manager (Marketing & Creative)

(2022 – Present)

Mulberry Marketing Agency
02
Marketing Manager & Design Specialist

(2019 – 2022)

Bosch
03
Senior Digital Creative

(2017 – 2019)

Whippet Advertising Agency
04
Senior Designer (Team Lead)

(2013 – 2017)

Urbis
05
Marketing Consultant | Graphic Designer

(2011 – 2013)

Sexual Health Victoria
06
Marketing Coordinator

(2007 – 2011)

Concept Engineering

Selected Works

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20 - 25

Strategy, execution, results. Here’s a quick look at the work I’m proud to stand behind.

Marketing Strategy

From positioning to planning — rooted in insight, not fluff.

Campaign Development

Integrated digital campaigns that connect, convert and scale.

Brand Positioning

Messaging that cuts through, connects, and stays consistent.

Workshops & Mentorship

Facilitating brand workshops and building capability in others.

Performance & Analytics

GA4, Looker Studio and platform data turned into smarter action.

Creative Direction

Leading ideas across content and design — not just executing.