A sample of what I do.

It’s one thing to tell you the things I can do, but showing is more interesting! Below is a sample of some of the marketing projects I’ve worked on. Check it out. See something interesting? Lets talk 😊

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Bosch Trailer Safety Game

Making a game changer.
We wanted to create awareness around Bosch's new Trailer Safety System in an engaging and interactive way. (swipe to continue ➡)
The challenge - make safety engaging and interesting.
Safety technology is not easy to sell. When it's working, the end user doesn't experience anything out of the ordinary. Our goal was to give consumers an opportunity to experience the technology first hand in a safe environment. ➡
"Gamify it"
We engaged with a local game developer to create an interactive game where users could experience real-world situations with the safety technology off and on. ➡
Fun and informative
The end result is a world's first Trailer Safety gaming experience built on a flexible platform allowing for new scenarios and technologies to be added in the future.

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Overview:

Gamifying one of Bosch Australia’s homegrown products was a worlds-first for the company. The project also included hardware and design support.

My main contributions: 

  • Marketing Strategy
  • Game Concept
  • Game Mechanics
  • Graphic Elements
  • Project Management

Bosch Manufacturing Marketing Strategy

Manufacturing a Niche
We needed to define and develop a yearly marketing strategy for an emerging and complex business unit to a niche market. (swipe to continue ➡)
The challenge - Answer the question "Who are we?"
Through a series of workshops and market research set out to answer "who are we?", "what do we do?" and "who do we want to talk to?" These workshops helped to define the business unit and discover the key clients we needed to communicate to. ➡
Content Is King
Through the evaluation, we discovered that the business would need to focus on awareness and new fresh content. This strategy was used to establish the businesses key messaging, budgets, promotional and social media plans for the year. ➡
More than words
Video and animations were identified as the key media to develop. Working with video production companies we developed short case study films and animations to showcase the businesses capabilities. ➡
Incredible Growth
With a sound marketing strategy and key messaging identified, the business has been able to boldly capitalise on its incredible growth and sales volume. New collateral has been developed and a steady stream of new content keeps awareness and leads steadily coming in.

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Overview:

Defining a complex business through a series of workshops to develop key messaging and establish winning marketing strategies.

My main contributions: 

  • Marketing Strategy
  • Promotional Plans
  • PR
  • Content Creation
  • Graphic & Digital Design
  • Social Media Planning
  • Video Editing & Animations

Elevate Your Manufacturing

A quick coordinated campaign
We needed to quickly develop a campaign to align with the government's renewed manufacturing monetary modernisation fund scheme. A scheme designed to provide additional funding to Aussie manufacturers looking to grow. (swipe to continue ➡)
The challenge - Rapidly develop creative that aligns to new government incentives
The task was to quickly deliver creative and messaging that would align with the government's new incentives for manufacturers, as well as signal our offer to the market. ➡
We Elevate
Through rapid evaluation, the team landed on "Elevate your manufacturing". Simply messaging that encapsulates all of the government incentives whilst allowing our various offer to sit under this key creative message. ➡
Content is king
Video, imagery and publications were quickly crafted and created to support the creative. Everything was built to digital (Linkedin advertising specs) as this was identified as the key platform for generating awareness and producing leads.

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Overview:

Rapidly develop strategy and creative to align with government manufacturing incentives to help local manufacturers modernise and grow.

My main contributions: 

  • Marketing Strategy
  • Promotional Strategy
  • Social Media Planning
  • Content Creation
  • Graphic & Digital Design
  • Video Editing & Animations

See something interesting?

Contact me today and discover how I can assist with your next project.
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Looking for the creative stuff?

Let me show you some of my creative work.

See my design work