Full Throttle, Full Funnel

Two Stroke Performance had created the ERM (Engine Re-Flash Module), a first-of-its-kind product that gave riders more control, customisation, and performance from their two-stroke machines. The technology worked flawlessly, but beyond their loyal following, very few people in the two-stroke community had even heard of it.

The challenge was to elevate the ERM from an under-the-radar innovation to a recognised, in-demand product on a global stage. That meant building awareness across multiple markets, educating enthusiasts on its benefits, and creating a clear path from discovery to purchase — all while supporting international distributors in their own sales efforts.

I worked closely with the owner to understand the ERM inside-out — from its technical edge to the unique mindset of its audience. From there, I developed a paid advertising and email marketing strategy that could introduce the product to new markets while converting interest into sales. The creative was built using media provided by the client, crafted into a mix of high-energy videos, bold imagery, and graphics that spoke directly to two-stroke enthusiasts.

To maximise conversions, I built a dedicated email campaign that not only promoted the ERM but also included an abandoned cart flow to capture lost sales opportunities. Paid ads and email marketing were designed to work together, ensuring consistent messaging across channels and maintaining momentum from the first touchpoint through to purchase.

The campaign didn’t just meet expectations — it sold the product out completely. Nearly 1.6 million unique individuals saw the ads, generating over 432,000 website visits and a 12.48% click-through rate — far above the industry average of 1.75%. Paid ads alone drove 17 direct ERM purchases, not including distributor sales, and returned a 403% ROI, with a cost per result of just $0.01.

Email marketing also exceeded expectations, with over 5,500 sends achieving a 48% open rate and 12% click rate, compared to industry averages of 16% and 2% respectively. These campaigns generated $16,814 in tracked revenue, with an ROI of 467%, and the abandoned cart automation has continued to produce sales, now exceeding $9,000. By the end of the launch, the ERM had gone from little-known innovation to a sold-out success recognised across the global two-stroke tuning community.